Last updated: March 2026
This privacy policy explains how Horse Betting SP collects, uses and protects information when you visit our website. We are committed to safeguarding your privacy and handling any personal data we obtain from you in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Horse Betting SP is an independent informational website providing educational content about starting price mechanics, betting strategy and data analysis in UK horse racing. We do not operate as a bookmaker, exchange or gambling operator. We do not accept bets, process transactions or hold customer funds.
What Data We Collect
We may collect the following categories of information when you use our website:
Automatically collected data. When you visit our pages, our web server and analytics tools may record your IP address, browser type and version, operating system, referring URL, pages visited, time spent on each page and the date and time of your visit. This data is collected through cookies and similar technologies as described in our Cookie Policy.
Voluntarily provided data. If you contact us by email or through any contact form, we may receive your name, email address and the content of your message.
We do not collect financial information, betting account details or any special category data as defined under the UK GDPR.
How We Use Your Data
We use the information described above for the following purposes:
To operate, maintain and improve our website and its content. To understand how visitors interact with our pages so we can improve navigation, readability and the relevance of our guides. To respond to enquiries or messages you send to us. To detect and prevent misuse, security incidents or technical problems.
Legal Basis for Processing
Under the UK GDPR, we rely on the following lawful bases for processing personal data:
Legitimate interests. We process analytics data to understand site usage and improve our content. We have assessed that this processing does not override your rights or freedoms, particularly given that the data is aggregated and pseudonymised wherever possible.
Consent. Where we use non-essential cookies or similar tracking technologies, we obtain your consent before placing them on your device. You can withdraw consent at any time by adjusting your cookie settings or browser preferences.
Contractual necessity. If you contact us with a query, we process the data you provide in order to respond to your request.
Data Sharing
We do not sell, rent or trade your personal data to third parties. We may share data with the following categories of recipients, solely for the purposes described in this policy:
Web hosting providers that store our website files and server logs. Analytics service providers that help us understand website traffic patterns. These providers process data on our behalf and are contractually bound to use it only for the purposes we specify.
We may also disclose data where required to do so by law, regulation or court order.
Data Retention
Server logs are retained for no longer than 26 months before being deleted or anonymised. Analytics data is retained in aggregated form. If you contact us, we retain correspondence for as long as necessary to resolve your enquiry and for a reasonable period afterwards in case of follow-up questions, after which it is deleted.
Your Rights
Under the UK GDPR, you have the right to access the personal data we hold about you, to request correction of inaccurate data, to request erasure of your data, to restrict or object to processing, and to data portability where applicable. You also have the right to withdraw consent at any time where processing is based on consent, and to lodge a complaint with the Information Commissioner’s Office (ico.org.uk) if you believe your data protection rights have been infringed.
International Transfers
Some of the service providers we use may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the UK authorities, to protect your data in accordance with UK data protection law.
Security
We take reasonable technical and organisational measures to protect the data we hold from unauthorised access, alteration, disclosure or destruction. These measures include encrypted connections (HTTPS), access controls and regular review of our data handling practices. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Third-Party Links
Our website contains links to external sites, including official sources such as the British Horseracing Authority, the Gambling Commission, the Betfair Exchange and others. We are not responsible for the privacy practices of these external sites and encourage you to read their respective privacy policies.
Children
Our website is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can take steps to delete it.
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices or in applicable law. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.